When it comes to tackling a company project in an efficient manner, communication is key. In “Strategic Communications: From Self-Delusion to Listening Carefully,” Michael Krigsman discusses the follies in conventional wisdom about effective communication. Krigsman notes that many companies fail to open two-way communication, rather they use PR and communications departments as a megaphone to broadcast one-way directives. The scale and risk of the communication challenge is shown:
A Project Management Institute (PMI) study finds that organizations risk ‘$135 million for every billion dollars’ they spend on projects. Of this large sum, related research from PMI concludes that ‘ineffective communications’ drives 56 percent ($75 million) of these at-risk dollars. Based on these numbers and empirical experience, it is clear that communication plays a significant role in the success or failure of projects.
The author says that communication and project success relies on cultivating collaboration and knowledge sharing. This means using technology to provide users access to information to create a healthy flow of content sharing. If you have found communication in the vast amounts of data and information flowing through the enterprise a challenge to project success, the article may be a good read. Many organizations are overcoming these challenges with comprehensive content intelligence platforms, like Smartlogic. The Semaphore platform is being used in a variety of industries and sectors, such as media and publishing, to provide content creators broad access to information and to deliver focused information to users.
Alice Wilson, June 19, 2013